In the holidays of 2024, we lit up Outernet London with the Choose Love Fillboard.
It's a simple idea and it’s exactly what it sounds like – a billboard that you fill up! Scan the QR code, gift an item to a refugee, and see your love pop up on the digital display.
We pitched the idea to Choose Love and spent months building it as a passion project with the help of some creative friends. Why? Because millions of people are displaced every year, and as these numbers climb—ramping up the Choose Love sales has never been more crucial.
Choose Love created an amazing store at 245 Regent Street, and with the Fillboard, we set out to take their store to the street. With the success of its launch, Choose Love now plan to stretch out the Fillboard in cities across the UK and the US. Results TBC!
HOKA wanted to launch their Skyward X running shoe with a bang, so we started looking at how we could blow up its key features to the max.
After exploring the ‘skyward suspension’ angle on the Brooklyn Suspension Bridge, there was another feature staring us right in the face. The ‘Oversized cushioning’.
So, Using FOOH, we crafted the Skyward X sneaker onto the most oversized foot in America—the statue of liberty.
The video became HOKA’s most popular social post to date, with 1.6 million views, bringing it attention as oversized as the shoe itself!
People of The Pandemic was a global collaborative photography project, highlighting the humanity that existed behind the headlines of COVID-19. Through portraits and stories we amplified the voices of everyday heroes in our society who we often take for granted.
The project started at our local supermarket in the wake of the pandemic, where Jarvis - an employee of the store was still clocking into his shift. After hearing his words, we began to wonder - how are people like him coping during this time?
Through Instagram, we connected with other photographers and creatives from lots of different countries, and soon enough a worldwide team was forming. New portraits and stories were being entered from every continent, bringing new perspectives and introducing more people to participate in the movement.
Our multinational team included 30+ creatives across 18 cities, with charters from Estonia to Taiwan, and Melbourne to Yangon.
Meanwhile in New Zealand is an award winning campaign for Air New Zealand aiming to show expats and Australian holiday makers how to experience the beauty and magic of New Zealand in winter.
We worked with Host a creative agency in Sydney to create a series of three adverts showcasing the snow in New Zealand in unimagined ways.
'HERE WE ARE: Notes For Living On Planet Earth', is based on a book a by Oliver Jeffers. The film follows Finn; who, on Earth Day, learns about the wonders of the planet from his parents - and from a mysterious exhibit at the aptly titled Museum of Everything.
The 30 minute short film is adapted & directed by Philip Hunt, narrated by Meryl Streep and features the voices of Chris O’Dowd, Ruth Negga and Jacob Tremblay. The animation was made by Studio AKA for Apple’s new streaming platform, Apple TV+.
On July 30th, we spent the day with some of the women who are changing the way we look at black history. We invited activist Imarn Ayton and the girls from The Black Curriculum down to a studio in Haggerston where we captured their portraits and listened to their inspiring stories. These interviews are just the first in a series where we set out to amplify the voices of important female figures in the black community. These are the minds behind the movement. Read the full Sutcase Magazine article here
Zombies Meet Snowboarding.
Night Fury is a zombie-esque short snowboard film set at night in Japan for the sponsors RedBull and Burton.
The concept came from an old Japanese fable about a women who lived in the snowy forests who would devour anyone who would enter.
Night Fury challenges the perception of snowboarding as a daytime entity and combines a dark, playful, visual celebration of all things that snowboarding at night can bring.
Diaries Downunder, is a web series renowned for showcasing New Zealand snowboarding at its finest. It’s about finding a journey that inspires more journeys, and there’s no place better to do this than New Zealand.
The series provided content for Air New Zealand, and promoted southern hemisphere snowboarding for Tourism New Zealand and Destination Queenstown. Each season the episodes follow pro snowboarders through snow lifestyle, competitions to documenting their wild backcountry adventures.
Alongside the Diaries Downunder series we spent two seasons creating a spin-off web series to promote snow sport tourism within the snowy depths of Japan for Air New Zealand, Niseko Japan and Hakuba Tourism. The series follows a team of snowboarders navigating powder fantasies and cultural journeys through some of Japan’s most hidden terrain.
