HOKA wanted to launch their Skyward X running shoe with a bang, so we started looking at how we could blow up its key features to the max.

After exploring the ‘skyward suspension’ angle on the Brooklyn Suspension Bridge, there was another feature staring us right in the face. The ‘Oversized cushioning’.

So, Using FOOH, we crafted the Skyward X sneaker onto the most oversized foot in America—the statue of liberty.

The video became HOKA’s most popular social post to date, with 1.6 million views, bringing it attention as oversized as the shoe itself!