For over 50 years of success and failure, Honda has never stopped believing in the power of dreams.
Launch
We created an emotionally powered film that engages the imagination and embraces Japanese culture. It’s an approach that reveals Honda’s reason for racing, shows its rich heritage and emphasises that success and failure are inextricably linked. But overriding them both is the power of dreams.
A new social look
To differentiate Honda to other racing brands, we introduced a new visual direction and built a platform to highlight ‘The Power of One’. New frames were introduced around the social posts with dynamic moving borders and bold backgrounds used for different styles of content giving us a realm of new possibilities.
The power of one content
We created a range of deep insights pieces that feature key members of the team and the role they play in Honda’s pursuit for progression, bringing together technology and humanity. The power of one’ blog posts took one member of the team and delved deep into their own area of expertise, how they got to where they are today or what they can tell us about new racing technology, showing how the power of one role plays a key part in something bigger.