‘Ghost Gear’ is a campaign to raise awareness of the catastrophic impact ghost netting is causing to the oceans and the marine wildlife. Ghost nets are gigantic, discarded nets that are suspended within the oceans, entrapping and destroying anything and everything in their path. Sea Change is an organisation of WAP’s (formerly WSPA) that wants to create a new campaign to appeal to untapped demographics. The campaign is designed to intrigue and thought-provoke in an indirect way, swaying away from the more direct types of animal rights campaigns.