Over four seasons with Amazon Fashion, we took influencer content to new heights—scrapping bedroom clothes hauls to bring in everything from skydiving to figure skating, boating lessons to dance masterclasses with 28 unique ideas for 20 unique brands.
The campaigns included: Sport to Street (Spring), Switch up Summer (Summer), It’s an Autumn Thing (Autumn), and Slay the Holidays (Winter).
Together they collected a colossal 923 million impressions (87% over target!), 1.5 million clicks through to site, and 700% brand lift scores.
A colossal community inspired to make Amazon their fashion destination.