Raise Your Dare - Nike Tottenham Hotspur 2020/21 kit launch
“We are the N17 athletes* and we’re here to make our mark. We take on the impossible to claim London as our stage. Raising our game and doing it with a dare mentality.”
To launch the 2020 Tottenham Hotspur kits, we wanted to inspire N17’s untameable youth to take on anything. Encouraging them not to focus on where they’ve been before, but fill them with self-belief in where they are going next. In a series of editorial pieces, we asked Tottenham players how they are raising their dare mentality, finding untrodden grounds unique to them. No looking back, only reflections of what made them, with a focus on pushing the limits on what they Dare To Do.
It’s time to Raise Your Dare